Warning: Declaration of TCB_Menu_Walker::walk($elements, $max_depth) should be compatible with Walker::walk($elements, $max_depth, ...$args) in /home/helloco2/public_html/wp-content/plugins/thrive-visual-editor/inc/classes/class-tcb-menu-walker.php on line 0
How to create social media posts that your audience ACTUALLY wants to read! | Colleen Lauver's Blog
How to create social media posts that your audience ACTUALLY wants to read!

How to create social media posts that your audience ACTUALLY wants to read!

How to create social media posts that your audience ACTUALLY wants to read!

Have you ever followed someone on social media that you just LOVE?

You know who I’m talking about…

….you know, that one person who’s content is so freakin’ attractive, you just crave to check out their posts (or videos)?

So what exactly makes their content so addicting and attractive?

Well, I’m glad you asked, because I did a little research into exactly that…

and the answer(s) may surprise you…

If you haven’y yet, you’ll definitely want to check out this Facebook Live…

How to create social media posts that your audience ACTUALLY wants to read!

Oh and if you haven’t yet done this, I highly recommend you do this little exercise that I spoke about in the video.

Here’s what you do…off the top of your head, who is that ONE person that you love to follow on social media.  

(It could literally be anyone, but if you have a personal mentor or someone that you look up to in your industry, that would be ideal.)

Next I want you to do these two things:

  1. Over the course of a few days or a week, take note of what they’re posting about EVERYday!
  2. Ask yourself, what is it about those posts that make you so interested or intrigued?

I did this exact exercise and here are my 5 TOP things that I took away from my research…

They were VERY CLEAR on they’re messaging!

This is SO important!

And in my research, there was absoutely no question in my mind what this person specifically did and WHO they specifically helped!  

And it felt like they were talking directly TO ME!

Does the person that you’re thinking of do this?  

Do you know exactly what they do and who they help?

If you’re sitting there wondering if YOUR message is clear, or you’re not really sure how to craft your perfect message, you’ll definitely want to check out this blog post.

{Related Post}: Demystify Your Niche & Finally Get Noticed

Having a casual conversation!!

This topic really spoke to who this person was on the inside.

No fluff….no sales pitch…

Just personal, authentic, and real!  

When I read this person’s posts, it felt like I was literally sitting on their couch having a casual conversation!  

And in my experience, this can be EASILY accomplished by doing ONE THING…

When you sit down to write a post or take notes for an upcoming video, imagine talking to ONE person….preferably your BEST FRIEND! 

Next imagine if you had a tape recorder sitting next to you recording the whole conversation…

If you could transpose the exact conversation into a social media post, THAT is how REAL the conversations should flow in your writing. 

If you’re trying too hard to write something down, then you’re not having a real conversation with your audience!

How to create social media posts that your audience ACTUALLY wants to read!

Next up is…

THEY shown up!

That’s right…EVERY. SINGLE. DAY. they were sharing a piece of content that had THEM in the post or picture. 

Sure everyone can easily throw a filter on a photo and slap it up on social media, but it takes stepping outside your comfort zone to show the REAL you.

And THAT is what makes you relatable!! 

They DON’T SELL ALL THE TIME!

This one was is a must!  

In the one week observation and review of content, there was not ONE post that was an obvious sales pitch!  

In today’s social media marketplace, nothing turns someone off faster than a sales pitch!  

And if you’ve been following me for a while, you know I’m all about sharing VALUE FIRST!  

How to create social media posts that your audience ACTUALLY wants to read!

Last but not least…

Stories!!

This one can easily top the charts as THE most important. 

Now when I say stories, I don’t mean that you have to share your rags-to-riches stories ALL the time.

When this means is that you’re literally sharing what your life is like…

  • Running errands
  • Working out
  • Making dinner
  • Going to an event, etc. 

Here’s a great video I did recently about sharing your story that you’ll definitely want to check out!

How to create social media posts that your audience ACTUALLY wants to read!

Did you get value today?

If you did, I’d love to hear more about it in the comments. Let me know!

CHEERS!

Colleen Lauver

MORE RESOURCES FOR YOU…

ATTRACTION MARKETING FORMULA

Kick rejection to the curb and explode your network marketing business with this Attraction Marketing Formula! – The exact system I use to consistently bring in 100s leads & sales a month into my business!


ATTRACTION MARKETING INSIDER’S MASTERMIND

If you’re ready to up-level your business results and want to become a founder member of a first-ever Attraction Marketing Insiders’ Mastermind Group, then you’ll want to click here to get started.

Inside, I’ve partnered with 3 other rock star network and online marketers (Tracy Erwin, Isabel Mendoza, and Paul North) to bring you consistent industry-leading value aimed to get you results faster!


Colleen Lauver Pinterest Pin Code

And did you know?

I’m over on Pinterest too – Be sure to follow me over there for more awesome training! AND If you’re on a desktop computer, just simply pull out your Pinterest app and snap the photo to the right and hit “Follow”… Neat, eh?

About the Author Colleen Lauver

Colleen Lauver helps network marketers plot their escape from the 9-to-5 using digital recruiting strategies.  Click here to start learning these simple online strategies to take your business to the next level.

follow me on:

Leave a Comment: