Dear Network Marketer, Stop Wasting Money On Facebook Ads – Do These 3 Things Instead | Colleen Lauver's Blog
3 key insights into leveraging FB the RIGHT way

Dear Network Marketer, Stop Wasting Money On Facebook Ads – Do These 3 Things Instead

3 key insights into leveraging FB the RIGHT way

How many times have you heard, “in order to be successful using Facebook, you have to ‘pay-to-play’”?  

Or do you feel little skeptical about using social media strategies to building your network marketing business, because what you’re currently doing isn’t quite getting the results that you want.  

Here’s the deal…

While “paying to play” will work, it works BETTER if you’re leveraging the platform correctly.

And that’s exactly what we’re diving into today.

From my experience in running Facebook ads over the last 2 years, here are my 3 key insights into leveraging the Facebook platform to enhance what you’re currently doing (even if you’re just starting out!).  

And if you missed my recent Facebook Live on this topic, you can check it out here…

So let’s break it down…

Understanding the Eco System

Did you know that Facebook deletes fake accounts everyday?  

Yep, it’s true…

3 key insights into leveraging FB the RIGHT way

Facebook wants to improve the quality of content that their users consume, and with constant hackers abusing the platform & creating multiple accounts a day, it’s a necessary action.  

So, what does this tell us?  

Facebook wants to ensure that you’re a well-rounded user

So, do you…

  • Post value to your audience consistently   
  • Use a variety of content (i.e. images, videos, etc.)
  • Go Live! 
  • Use newer tools (i.e. Stories, Watch Parties, etc.)

Videos, Videos, Videos

3 key insights into leveraging FB the RIGHT way

Did I mention videos?! 😂

And here’s why…

  1. When you’re going Live, your loyal followers will get notified AND you’ll stay at the top of the newsfeed while you’re Live.  
  2. Videos are easiest way to engage with your audience.  

    In a previous blog post, I share that Facebook Lives are the fastest way to get people to know, like, and trust you!  

    [Related Post]: How To Build Your Authority Factor To Get More Leads And Sales In Your Business

  3. Videos are easy to shoot, and a way to quickly get content out to your audience.

    If you’re the type of person who struggles to find time to deliver content, then videos are for you!  

    If you have smart phone with the Facebook App, you can literally shoot a Live video anywhere!  

    The important thing to remember is Live videos do not have to be perfect!

    Here’s a Live Video that I shot from my car while I was out running errands…

PRO TIP: If you’re scared of doing Facebook Lives, create a new Facebook Group with you as the only member, and practice going Live.  

Taking People On A Journey

If you recall, the first insight is showing Facebook that you’re a real, well-rounded person. 

And taking people on your journey is the next natural progression, and can sometimes make or break your audience’s experience.

Through your content, posts, videos, stories, etc., you want to tell your audience your story.

3 key insights into leveraging FB the RIGHT way

  • What are your ups / downs & challenges
  • What are you excited about in your business?
  • Who are you?  What makes you unique? 
  • What is the next logical step for your audience?  

If you can master telling your story and sharing your experiences, this is key to exponentially growing your business.

Why?

Because it’s relatable, and people want to know that you’re a real person too!

PRO TIP: Along with sharing your journey, part of the journey is leading your prospects to the next step!  People want to be led, so telling them what they can expect and what actions to take next is paramount!

Was this valuable?  

If so, and you want to check out how you can leverage these tips in more advanced techniques and strategies, then you’ll definitely want to check out this free online recruiting bootcamp!

CHEERS!

Colleen Lauver

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About the Author Colleen Lauver

Colleen Lauver helps network marketers plot their escape from the 9-to-5 using digital recruiting strategies.  Click here to start learning these simple online strategies to take your business to the next level.

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